About The Tech Coaches
Real technology guidance from people who've been in the trenches.
Bill Dotson
Bill has spent over two decades helping organizations of all sizes navigate technology decisions without the jargon and confusion that usually comes with IT. His career spans companies from 5-person shops to multinational corporations with thousands of employees.
He's worked directly with insurance underwriters and brokers on cyber liability policies, helping companies understand their actual risk exposure. He's helped organizations save millions in IT costs without sacrificing service quality, and built technology strategies that actually make sense for real businesses.
His approach has always been the same: communicate complex technology concepts in plain English, focus on business impact, and give people the confidence to make smart technology decisions without needing a computer science degree.
The Tech Coaches was born from a simple observation: small business owners, solopreneurs, and families have the same technology risks as large corporations but none of the resources to manage them. That gap needed to be filled.
Credentials & Experience
Value Builder Certified Advisor
Business growth and exit planning
Cyber Liability Insurance Expert
Worked with underwriters and brokers
Enterprise IT Strategist
5-employee to 10,000+ employee organizations
Technology Cost Reduction
$4M+ annual savings for single client
Our Mission
To give every small business owner, solopreneur, and family access to the same quality technology guidance that large corporations take for granted. No jargon. No upselling. No waiting on hold. Just honest, practical advice from people who've been there.