Incogni vs. Pentester.com: Your Complete Guide to Digital Protection

In today’s digital world, protecting your information is more critical than ever. But what does that really mean? It’s not just about securing your business website; it’s also about safeguarding your personal data from being sold and exploited online. For small business owners, high-net-worth individuals, and solo consultants, the line between business and personal life is often blurred, making comprehensive protection essential.

Two powerful tools that address these challenges are Incogni and Pentester.com. While both enhance your digital security, they do so in very different, complementary ways. Think of it like this: Incogni is your personal privacy guardian, while Pentester.com is your business’s digital security guard. Let’s break down what each tool does and why you might need both.

You can view a quick visual breakdown between the two by accessing this PDF

Incogni: Your Personal Privacy Guardian

Incogni is a “set it and forget it” service that automatically removes your personal information from hundreds of data broker websites. These are the companies that collect and sell your name, address, phone number, and other sensitive details, leading to spam calls, unwanted emails, and increased risks of identity theft.

Key Features of Incogni:

• Automated Data Removal: Incogni contacts over 420 data brokers on your behalf, demanding they remove your personal information from their databases.
• Recurring Removals: The service doesn’t just stop after the first request. It continuously monitors these sites and resubmits removal requests to ensure your data stays off their lists.
• Progress Tracking: A user-friendly dashboard shows you which brokers have been contacted, which requests are in progress, and which have been successfully completed.

Why This Is Crucial for Your Family (Not Just You)

Here’s something many people don’t realize: data brokers don’t just have *your* information. They often have profiles on your spouse, children, and other family members. This information is publicly available and can be used for anything from targeted advertising to more malicious activities like doxxing or stalking.

Protecting your digital footprint is a family affair. Using a service like Incogni helps shield your loved ones from unwanted exposure online. We strongly encourage you to share this knowledge with your friends and family—everyone deserves the right to privacy.

Pentester.com: Your Business's Digital Security Guard

While Incogni protects your personal data, Pentester.com focuses on securing your business assets. It’s an AI-powered platform that scans your website, applications, and digital infrastructure for security vulnerabilities that hackers could exploit.

Key Features of Pentester.com:

• Comprehensive Vulnerability Scanning: The platform runs thousands of security tests to identify weaknesses in your website, such as outdated software, misconfigurations, or coding flaws.
• Dark Web Monitoring: It actively scans the dark web to see if your company’s credentials or sensitive data have been exposed in a data breach.
• Industry-Specific Reporting: Pentester.com provides detailed reports that can help you meet compliance standards for industries like healthcare (HIPAA), finance, and law.

Comparing the Two: Personal Privacy vs. Business Security

The easiest way to understand the difference is to think about their core functions:

Incogni is about Privacy. It removes your personal data from public view, reducing your attack surface as an individual.
Pentester.com is about Security. It actively scans your business assets for technical flaws, protecting your company from cyberattacks.

They don’t compete; they work together to provide a complete shield. Incogni cleans up your past (data that’s already out there), while Pentester.com protects your present and future (your active business operations).

How to Get Started

Ready to take control of your digital life? Here’s how you can get started with both services.

For Your Personal Privacy: Incogni

Protecting your personal and family data is just a few clicks away. The process is simple, and you can start seeing results within the first week.

Click Here to Get Started with Incogni and Protect Your Family Today

For Your Business Security: Pentester.com

To help you secure your business, I’m offering a free one-month trial of Pentester.com. This will give you a clear picture of your current security posture and the steps you can take to improve it.

To claim this special offer, simply send me an email, and I’ll get you set up.

Email me for your free trial.

If you have any questions about which tool is right for you, don’t hesitate to reach out. As your tech coach, I’m here to help you navigate these important decisions and complex decisions.

Note if you sign up for incogni or some other service, they may pay a commission. We won't get rich off of it but it might buy a pizza or two. 😉