NordProtect vs. Aura: Personal Scam & Technology Insurance

In our previous article, we explored how to protect your digital footprint with tools like Incogni and Pentester.com. Now, we’re taking the next step in our digital protection journey by diving into two of the most powerful identity theft protection services on the market: NordProtect and Aura. If you’re looking for a way to safeguard your personal information and financial assets, this guide will help you understand which of these top-tier services is the right choice for you and your family.

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The Growing Threat of Identity Theft

The digital world is expanding at an unprecedented rate, and so are the opportunities for cybercriminals. In 2024, consumers lost over $27 billion to identity fraud, a 19% increase from the previous year. This isn’t just a problem for big corporations—it’s a direct threat to individuals and families. The Identity Theft Resource Center (ITRC) reports that over 20% of victims suffer losses exceeding $100,000, and the emotional toll can be just as devastating.

This is why services like NordProtect and Aura have become so essential. They provide a critical layer of protection that goes beyond what traditional antivirus software can offer. It’s important to remember that these are personal identity protection services, not business solutions. For your company, you should always have dedicated business technology and cyber liability insurance. But for your personal life, NordProtect and Aura are the gold standard.

NordProtect: A Powerful Partnership for Privacy

NordProtect is the latest innovation from Nord Security, the trusted name behind NordVPN. What makes NordProtect particularly compelling is its seamless integration with Incogni, the data removal service we discussed in our last article. This partnership creates a powerful one-two punch for digital privacy: Incogni removes your personal data from the hands of data brokers, while NordProtect monitors for any new threats and provides a robust insurance safety net.

NordProtect’s Insurance Coverage: A Deep Dive

NordProtect offers up to $1 million in identity theft recovery expenses, but its real strength lies in its specific, modern coverages:

• Cyber Extortion Insurance: Up to $50,000 to help you deal with ransomware and other digital extortion threats.
• Online Fraud Insurance: Up to $10,000 to reimburse you for losses from common online scams (excluding investment fraud).
• Cyberattack Insurance: Up to $10,000 to help you recover from hacking and malware attacks.

Real-World Scenarios: What’s Covered (and What’s Not)

• Covered: If a scammer tricks you into sending them $5,000 through a fraudulent website, NordProtect’s Online Fraud Insurance has you covered.
• Not Covered: If you invest in a speculative online scheme that fails, that’s considered an investment risk and is not covered.

Aura: The All-in-One Digital Guardian with Hands-On Support

Aura takes a different approach by bundling a comprehensive suite of security tools into a single, easy-to-use platform. It’s an all-in-one solution that’s perfect for families, but what truly sets it apart is its commitment to customer support. Aura provides 24/7 access to a US-based support staff of identity protection professionals. As soon as you sign up, they proactively reach out to schedule a call to review your critical information and ensure you’re getting the most out of the service.

Aura’s Insurance Coverage: A Deep Dive

Aura also provides up to $1 million in identity theft insurance, with the option to upgrade to a $5 million policy for even greater peace of mind. While it doesn’t have the same specific fraud and extortion coverages as NordProtect, its broad identity theft policy covers a wide range of incidents.

Understanding Aura’s Limitations

While Aura is a powerful tool, it’s important to understand its limitations. The service monitors a specific number of items (e.g., 10 credit cards, 20 online accounts), so if you have an extensive financial portfolio, you may need to pair it with a dedicated password manager. Additionally, when Aura finds outdated information (like an old address or vehicle), you’ll need to manually review and remove those items to keep your monitoring accurate. This hands-on approach ensures you’re always in control of your data, but it’s a key difference from more automated services.

Aura for Business: A Smart Starting Point for Employee Protection

While Aura is primarily a consumer service, it has a powerful application for businesses. As an MSP partner, I can now offer Aura to my clients’ employees, particularly those who may not have corporate IT oversight. This includes manual laborers who use personal devices for work or employees who frequently work from home on their own computers. Aura is a good starting product for people who are not managing a great deal of information, but for those with more complex needs, a professional password manager is still recommended. By providing Aura as an employee benefit, businesses can extend a crucial layer of digital protection to their entire workforce, reducing the overall risk of security incidents that could impact the company.

The Cost of Inaction

The average out-of-pocket cost to recover from identity theft is over $1,000, and that’s before you factor in the hundreds of hours you could spend on the phone with banks, credit bureaus, and law enforcement. With 22% of Americans having experienced identity theft in their lifetime, can you afford to leave yourself and your family unprotected?

The Final Verdict: Which Service is Right for You?

Choosing between NordProtect and Aura comes down to your specific needs and preferences.

Choose NordProtect if:

• You love the idea of a powerful, integrated privacy solution that combines Incogni’s data removal with NordProtect’s monitoring and insurance.
• You’re concerned about modern threats like cyber extortion and online scams.

Choose Aura if:

• You want a simple, all-in-one solution with hands-on, US-based customer support.
• You need to protect your entire family under a single plan.
• You’re a business owner looking to provide a foundational digital security benefit to your employees.

No matter which path you choose, you’ll be taking a proactive step to secure your digital life. The world of online threats is constantly evolving, but with the right protection, you can navigate it with confidence.

Ready to get started? Click here to learn more about NordProtect and take the first step toward comprehensive identity protection.

If you’re interested in learning more about Aura for your business or employees, please reach out to me directly at bill@thetechcoaches.com for information on special bulk pricing.